For the past few years, rap and hip hop have dominated the music scene. The era of EDM and positive/upbeat pop were killed with the upbringing of artists like Travis Scott, Kendrick Lamar, Drake, and many others. New artists pop up and fall off like Whack-A-Moles. Trap specifically has overpowered organic instrumentation, with sequenced and synthesized beats taking over most of the music being released. But are there any artists aiming to take the dirt path, and pull away from the new fad?
The Internet is (are?) a band comprised of Syd, Steve Lacy, Jameel Bruner, Tay Walker, Matt Martians, and Christopher Paige. Based out of L.A., they’re surrounded by a lot of rap culture. California is a hot spot for hip hop, and it has been for decades, yet the Internet are taking their talents a different direction.
Back in 2011, a hip hop group known as OFWGKTA (Odd Future Wolf Gang Kill Them All) were thriving. Built from artists like Tyler the Creator, Earl Sweatshirt, Syd, Matt Martians, and Frank Ocean, they were making a sound unlike many other artists and collectives at the time. Eventually they went stagnant, and since 2015 haven’t released any more content. They’re widely considered “broken up”, but it hasn’t officially been declared by the group. Some members were still looking to work together on other ventures. This led to Syd and Matt Martians taking on some more artists such as Steve Lacy, and this is where The Internet really starts.
They have an unusual atmospheric sort of vibe. According to best attempts to classify their genre, they’ve found an attractive mix between soul, hip-hop, alternative R&B, funk, and electronica. You don’t find stuff like this everywhere. And nowadays, almost nowhere. At least not mainstream.
Drums and percussion are the basis of trap music, and trap is what carries the industry at the moment. But The Internet seems to find a solid balance between organic and hard-hitting. It gives a solid groove to follow without speaker-blowing kicks and ear-piercing 808s.
All in all, The Internet seem like re-birthing of a traditional 90s-2000s band (yet following a different genre), which is great for those who hate the new rapper/producer trend. They’ve got great music, and I’m hooked.